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Sarah Moon

Planning Your Portfolio Website: 3 Fool-Proof Website Outlines to Use Right Now

When Kath and I first started thinking about launching Design in a Day, I looked back at my notes from the portfolio website class I taught at PNCA for many years. I had a handful of “cheat sheets” to help students who were stuck figuring out their site’s structure. 

Digging these back out, I found three that my students referred to over and over again. 

#1 Just the Work, Please

I love this all-business approach to websites for creative folks. With this outline, we put the work at the center of the site, using it as the key visual on the homepage. Here’s what this site outline, sweet and simple, looks like:

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Sarah Moon February 8, 2017
FYI
Sarah Moon

4 Tips for Creating a Successful Portfolio Website

I do a lot of work with artists, writers and other creative folk who need a professional website to showcase their work. For a lot of people, this is the first time they’ve really sat down and thought through how to present their “brand.” (I’m not a fan of referral to humans as “brands,” but you get my drift here.)

There’s a lot to think about and since I have taught who knows how many students in my online portfolio class, trained loads of DIYers and created Squarespace portfolios for many artists, I’ve learned a lot about the dos and don’ts of creating a professional web portfolio. 

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Sarah Moon December 13, 2016
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Founded in 2008, Sarah Moon & Co is a Portland, Oregon-based boutique SEO-first marketing & business strategy firm that helps audacious change-makers, thought-leaders, and transformational causes get found and make an impact. SM&Co is one of the original Squarespace Specialists, and the original marketing studio to optimize SEO services for Squarespace users. 

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