Free Event: Lead Generation with SEO

A Fresh New Squarespace Website for Ovenbird Bindery

Every once in awhile, a project comes along that just speaks to my soul–and Ovenbird Bindery’s new website was just that. Jill Krase is a bookbinder and book arts educator in Minnesota. She creates beautiful custom books, repairs and restores history books and family treasures and designs awesome one of a kind boxes. I have a special collection of 100+ year old books that I collected while writing my Master’s thesis, so I completely get why someone would choose caring for old books and creating beautiful new ones as a career path. - Squarespace Website Design by Sarah Moon |

Jill had DIYed her Squarespace website a few years ago, but now it was time for her to level up her website so it could be a strong marketing tool for years to come. She smartly engaged not only a pro designer (that’s me) but also had beautiful photos taken that she can use on her site and on social media and other promotion (I tell people all the time that investing in quality photography is money they’ll never regret spending).

 Ovenbird Bindery Homepage - Sarah Moon + Co |

We also freshened the typography in her beautiful logo (a real woodcut) so it would make her new look. Finally, I created some nifty drawn-style icons to represent her work (focusing on on the idea that a real person is hand-making everything), and it all came together and felt just right. (I love it when that happens!) Here’s the original moodboard I created as a framework for the design, and which was very much reflected in Jill’s final photography:

 Client Mood Board - Sarah Moon + Co,

And, of course, the color palette, which is soooo my jam.

 Client Color Palette - Sarah Moon + Co |

I also worked with Jill to create a series of lead forms for different inquiries, a teaching calendar and teaching inquiry lead page, and to integrate Acuity, as she does offer consultations to people who want to commission a custom book. I’d say that Ovenbird Bindery’s website is a prime example of the value of thinking about your website as piece of your overall business systems, not just your public face or marketing program. (Obviously, I have a lot of opinions on this!)

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