Free Event: Lead Generation with SEO

Category: FYI

Looking for tips, tricks, and how-to advice? These articles have you covered.

Sarah Moon

Planning Your Portfolio Website: 3 Fool-Proof Website Outlines to Use Right Now

When Kath and I first started thinking about launching Design in a Day, I looked back at my notes from the portfolio website class I taught at PNCA for many years. I had a handful of “cheat sheets” to help students who were stuck figuring out their site’s structure. 

Digging these back out, I found three that my students referred to over and over again. 

#1 Just the Work, Please

I love this all-business approach to websites for creative folks. With this outline, we put the work at the center of the site, using it as the key visual on the homepage. Here’s what this site outline, sweet and simple, looks like:

Read More »
Sarah Moon

4 Tips for Creating a Successful Portfolio Website

I do a lot of work with artists, writers and other creative folk who need a professional website to showcase their work. For a lot of people, this is the first time they’ve really sat down and thought through how to present their “brand.” (I’m not a fan of referral to humans as “brands,” but you get my drift here.)

There’s a lot to think about and since I have taught who knows how many students in my online portfolio class, trained loads of DIYers and created Squarespace portfolios for many artists, I’ve learned a lot about the dos and don’ts of creating a professional web portfolio. 

Read More »
Sarah Moon

Limitations of Blogging with Squarespace

One of the things I talk to my clients about a whole lot is what their sites can and cannot do. This depends on a whole lot of factors, including template choice, technical skills and, yes, the platform you’re working with. One thing I’m very clear with each new client who’s fallen in love with Squarespace thanks to the ease of creating content is what the system cannot do. 

Read More »
Sarah Moon

A New Site for Birth Devi

I’m thrilled to announce the launch of a new website for Kelly Swails, whose business Birth Devi is a maternity services and yoga teacher training company in Yonkers, New York and serves families in the tri-state area. 

Like many of my clients, Kelly wanted a website that had a different feel from what is common in her field. So, choices of imagery, colors and style were incredibly important. We worked through a number of drafts, and once we hit on the key image for homepage, the visuals just came together.

Read More »
Sarah Moon

A Comprehensive Overhaul for Central Park Laser

Zahra, owner of what was then Central Park Aesthetics & Laser, now Central Park Laser, got in touch with me this spring about reinvigorating her company’s website. She had a clear vision as to what the tone was she wanted to send: professional, medical/scientific, and approachable. And, she also wanted a system that was easy for her to manage, as their offerings change regularly as new technologies and techniques emerge. Finally, Zahra saw an opportunity to make add online sales of products that were already doing well in the bricks and mortar business. Any, like many of my clients, their website was built on a tough-to-update Wordpress installation with a template that was a bit outdated. 

It was time for a change, for sure. 

Read More »
Sarah Moon

Real Talk: Squarespace vs Shopify (and more!)

As Squarespace has grown like wild over the last couple of years, my inbox is flooded with folks who want to launch online stores on the system. As a Squarespace Specialist and someone who’s launched loads of stores on this system, this is good news for me. However, as often as I receive inquiries that are a good fit for Squarespace’s commerce system, I receive inquiries from folks who would be better served by a system other than what Squarespace offers in terms of Commerce. 

Yes, I said it: Squarespace isn’t the best solution for all online stores. 

Read More »
"

It’s been a year since we worked together, and I just looked at my numbers: my traffic has increased 900% and my revenue doubled!

– Consulting Client –

Get our free asset inventory guide & template!

One of the biggest challenges many of our clients have is streamlining their systems. The first step in that direction is creating an asset inventory. We’ve developed a guide and template to make that process so much easier. Grab it at the link below.