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In my work, I have the opportunity to work with a lot–and I mean, A LOT–of email marketing programs. In the last month alone, I’ve tinkered with MailChimp, ConvertKit, ActiveCampaign, Emma and Constant Contact. 

What have I learned? 

Well, in a lot of ways, they’re all the same–and totally different.

Annoying, right? 

I’m a MailChimp girl myself–I’ve used it a long time, it plays nicely with the platforms I use most (Squarespace and Shopify) and I just know it. I am confident designing for MailChimp and have mastered the automation nuances of that platform. 

With that said, The Chimp is not the be all and end all of email marketing. In fact, nothing is. (I know, annoying, right?)

Because I’ve been around the block a time or two, I thought I’d do a bit of a candid brain dump for you folks who are thinking about email marketing and your platform specifically.