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Discover actionable advice about Squarespace & WordPress design & development, search engine optimization, content marketing, and business strategy from Sarah and guest experts.

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For Designers
Sarah Moon

A Strategic Website is More The Just a Pretty Face

Want someone to just build you a website? Think again! A quality WordPress or Squarespace website should be crafted with a deep understanding of your organization or business and look beyond aesthetics. Otherwise, your website is just another pretty face.

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For Designers
Sarah Moon

Email Marketing Systems: MailChimp, ConvertKit & ActiveCampaign

In my work, I have the opportunity to work with a lot–and I mean, A LOT–of email marketing programs. In the last month alone, I’ve tinkered with MailChimp, ConvertKit, ActiveCampaign, Emma and Constant Contact

What have I learned? 

Well, in a lot of ways, they’re all the same–and totally different.

Annoying, right? 

I’m a MailChimp girl myself–I’ve used it a long time, it plays nicely with the platforms I use most (Squarespace and Shopify) and I just know it. I am confident designing for MailChimp and have mastered the automation nuances of that platform. 

With that said, The Chimp is not the be all and end all of email marketing. In fact, nothing is. (I know, annoying, right?)

Because I’ve been around the block a time or two, I thought I’d do a bit of a candid brain dump for you folks who are thinking about email marketing and your platform specifically. 

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