Free Event: Lead Generation with SEO

Category: Commit to Content

Your content is literally money in the bank Beyond that, and more importantly, content is the currency you use to build an audience that not only believes in what you do, but that wants to be a part of your “movement”—so, how purposefully do you leverage it?

Sarah Moon

Email Marketing Systems: MailChimp, ConvertKit & ActiveCampaign

In my work, I have the opportunity to work with a lot–and I mean, A LOT–of email marketing programs. In the last month alone, I’ve tinkered with MailChimp, ConvertKit, ActiveCampaign, Emma and Constant Contact

What have I learned? 

Well, in a lot of ways, they’re all the same–and totally different.

Annoying, right? 

I’m a MailChimp girl myself–I’ve used it a long time, it plays nicely with the platforms I use most (Squarespace and Shopify) and I just know it. I am confident designing for MailChimp and have mastered the automation nuances of that platform. 

With that said, The Chimp is not the be all and end all of email marketing. In fact, nothing is. (I know, annoying, right?)

Because I’ve been around the block a time or two, I thought I’d do a bit of a candid brain dump for you folks who are thinking about email marketing and your platform specifically. 

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Sarah Moon

Squarespace for Bloggers & Publishers: Part 1 – Choosing the Right Template

Despite its popularity with small business, artists, small-scale stores and even larger corporate clients, I still don’t see a lot of inquiries about using Squarespace for blogging. Part of this is probably because Wordpress and Blogger have been so dominant for so long and especially in the case of the self-hosted versions of Wordpress.

And, despite really liking Squarespace, I do think that it’s not the best choice for all blogs. It’s possible that Wordpress or even Blogger (which I personally do not care for–it’s just not pleasant to use) are better solutions for you. I’ll cover that topic in a future post in this series. I’m assuming that if you’re reading this you either already have a Squarespace site or you’ve settled on this as the platform for you. And as a result, you’ll be considering which template is right for your blog. 

While Squarespace has many beautiful templates to use as starting points, just a handful are appropriate for blogging- and publishing-focused sites.

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It’s been a year since we worked together, and I just looked at my numbers: my traffic has increased 900% and my revenue doubled!

– Consulting Client –

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