Note from Sarah: This article was originally sent via my newsletter. Newsletter subscribers receive essay style pieces like this before anyone else. Click here to
One of the struggles I hear over and over again is that creating content for websites is freaking HARD! Whether it’s your about page, your blog or a description of your services, it’s just plain painful. Here are three ways to make it easier!
I’m a MailChimp girl myself–I’ve used it a long time, it plays nicely with the platforms I use most (Squarespace and Shopify) and I just know it. I am confident designing for MailChimp and have mastered the automation nuances of that platform.
With that said, The Chimp is not the be all and end all of email marketing. In fact, nothing is. (I know, annoying, right?)
Because I’ve been around the block a time or two, I thought I’d do a bit of a candid brain dump for you folks who are thinking about email marketing and your platform specifically.
And, despite really liking Squarespace, I do think that it’s not the best choice for all blogs. It’s possible that Wordpress or even Blogger (which I personally do not care for–it’s just not pleasant to use) are better solutions for you. I’ll cover that topic in a future post in this series. I’m assuming that if you’re reading this you either already have a Squarespace site or you’ve settled on this as the platform for you. And as a result, you’ll be considering which template is right for your blog.
While Squarespace has many beautiful templates to use as starting points, just a handful are appropriate for blogging- and publishing-focused sites.
It’s been a year since we worked together, and I just looked at my numbers: my traffic has increased 900% and my revenue doubled!
– Consulting Client –
One of the biggest challenges many of our clients have is streamlining their systems. The first step in that direction is creating an asset inventory. We’ve developed a guide and template to make that process so much easier. Grab it at the link below.