Lazy Dancer Tips Strategic Squarespace Website Design


Lazy Dancer Tips and the Lazy Dancer Studio are a London-based company offering online and in-person ballet classes—including a fabulous membership—for anyone who wants to get fit and have fun with dance. Alessia and Iacopo, the founders, are a dynamite duo and believe ballet is for everybody. The recently launched an app and an expanded membership program, so it was time for a top to bottom revamp of their website and copy.

The result? A vibrant, movement-rich experience that reflects the founders' approach to dance and life.


What We Did: 


  • Custom gradients
  • 2x1 hand-coded layout (grid)
  • Ribbon gradient button
  • Signature background texture
  • Icons for sales page
  • Gradient shift footer & social icons


  • Homepage copy
  • Client phrase book for future use
  • Sales page copy
  • About/bio copy


  • Creative & art direction
  • Sitemap development
  • Search Engine Optimization & Keyword Research
  • Client training
  • Blog strategy

Collaborator: Kath O'Malley: Copywriting, Training & Production

Working with Sarah and Kath to our new website has been a real pleasure. They’ve asked a huge amount of questions to better understand our brand and bring it to life in the copy and design. They’ve helped us achieve the website we wanted and guided us through the whole process. We’re glad we found them!
— Iacopo & Alessia, Founders | Lazy Dancer Tips & Studio


Are you a forward-thinking business looking for a strategic top-to-bottom makeover of your web presence and copy? We can help!