Lazy Dancer Tips Strategic Squarespace Website Design

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Lazy Dancer Tips and the Lazy Dancer Studio are a London-based company offering online and in-person ballet classes—including a fabulous membership—for anyone who wants to get fit and have fun with dance. Alessia and Iacopo, the founders, are a dynamite duo and believe ballet is for everybody. The recently launched an app and an expanded membership program, so it was time for a top to bottom revamp of their website and copy.

The result? A vibrant, movement-rich experience that reflects the founders' approach to dance and life.

 

What We Did: 

CUSTOM SQUARESPACE WEBSITE DESIGN

  • Custom gradients
  • 2x1 hand-coded layout (grid)
  • Ribbon gradient button
  • Signature background texture
  • Icons for sales page
  • Gradient shift footer & social icons

COPYWRITING & CONTENT STRATEGY

  • Homepage copy
  • Client phrase book for future use
  • Sales page copy
  • About/bio copy

CONSULTING & TRAINING

  • Creative & art direction
  • Sitemap development
  • Search Engine Optimization & Keyword Research
  • Client training
  • Blog strategy

Collaborator: Kath O'Malley: Copywriting, Training & Production

 
 
 

Are you a forward-thinking business looking for a strategic top-to-bottom makeover of your web presence and copy? We can help!