One of the themes that I discovered talking to folks was that it’s very hard to define what you do, who you do that thing for, and how you differentiate.
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One of the things I talk to my clients about a whole lot is what their sites can and cannot do. This depends on a whole lot of factors, including template choice, technical skills and, yes, the platform you’re working with. One thing I’m very clear with each new client who’s fallen in love with Squarespace thanks to the ease of creating content is what the system cannot do.